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Chanu, Ayekpam Ibemcha
- Marketing of Library and Information Services in the Higher Educational Institutions: A Case Study in Jorhat District of Assam
Abstract Views :239 |
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Authors
Affiliations
1 Department of Commerce, Assam University, Diphu Campus, Diphu., IN
1 Department of Commerce, Assam University, Diphu Campus, Diphu., IN
Source
International Journal of Marketing and Business Communication, Vol 1, No 3 (2012), Pagination: 49-57Abstract
Libraries and information centres in Academic Institutions play a vital role in providing information and related services to researchers, scholars, students, teachers and non-teaching staff of the parent institution. In this paper, a modest attempt has been made to find out the marketing mix in the college library and information centres and to evaluate the present condition and standard of library and information centres. In addition, the paper also tries to find out the common problem faced by the college library and information centre users to access the information Jorhat district of Assam. The paper which is exploratory in nature is based on both primary and secondary data. In conclusion, it is suggested that the librarian and library management committee should use marketing tools and techniques to make effective plan by which a library can fulfil the user's needs and demands.Keywords
Marketing, Library Service, Information Centre, Higher Education
References
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- Jestin, J. K. J. & Parameswari, P. (2002). Marketing of Information Products and Services for Libraries in India. Library Philosophy and Practice, 5(1). Retrieved from http://www.webpages.uidaho.edu/~mbolin/jestin2. pdf.
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- MFIs of North East India: An Efficiency Analysis
Abstract Views :374 |
PDF Views:2
Authors
Affiliations
1 Department of Commerce, Assam University, Diphu Campus, Diphu, Assam, IN
1 Department of Commerce, Assam University, Diphu Campus, Diphu, Assam, IN
Source
International Journal of Banking, Risk and Insurance, Vol 2, No 2 (2014), Pagination: 46-53Abstract
The main objective of the paper is to examine the level of efficiency of MFIs which are operating in North Eastern Region of India and to compare the level of the efficiency among the MFIs by applying DEA method. The study is both empirical and analytical in nature and based on the secondary data collected from Mix market data base. The finding of the study shows that the MFIs of Assam are more efficient than the MFIs which are operating in other states of NER.Keywords
DEA, Efficiency, MFIs.References
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- Women Entrepreneurs of Manipur After MSME Act, 2006: An Analysis
Abstract Views :380 |
PDF Views:2
Authors
Affiliations
1 Department of Commerce, Assam University, Diphu Campus, Assam, IN
1 Department of Commerce, Assam University, Diphu Campus, Assam, IN
Source
Journal of Entrepreneurship & Management, Vol 3, No 2 (2014), Pagination: 37-43Abstract
The basic objective of the paper is to find out the growth rate of women entrepreneurs in Manipur after the MSME Act, 2006. Since all the women entrepreneurs of Manipur belong to MSME sector, an attempt is made to examine the status of women entrepreneurs in hill and valley districts of Manipur. The study is descriptive in nature and based on secondary data. The secondary data were collected from the Nucleus Cell, Directorate of Commerce and Industry, Government of India, Manipur. The findings reveal that majority of women entrepreneurs of Manipur are in manufacturing sector and it is same in case of both hill and valley districts. However, the findings also reveal that the number of women enterprises is quite low as compare to the male enterprises in Manipur.Keywords
MSME Sector, Women Entrepreneur, Manipur.References
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